TURNER UPFRONT
For Turner’s live Upfront show at Madison Square Garden, Turner Studios partnered with Atomic to collaborate on the graphics for their biggest ad presentation of the year. The Turner Upfront show featured dynamic stage design, with large LED screens and projections used to create immersive and interactive environments for the audience. The graphics used throughout the show were designed to showcase Turner's diverse portfolio of brands and properties, including popular television shows, sports programming, and digital media.
The “We Make Fans” concept was designed to showcase the company's commitment to creating immersive and innovative experiences for its fans, while also highlighting the diversity and breadth of its content offerings. By leveraging cutting-edge technologies and creative design, the graphics helped to bring Turner's vision to life and create an unforgettable experience for attendees along with network talent and special guest performer Snoop Dogg. After the graphics production, we were present onsite for rehearsals and the live show with Turner Studios to provide graphics support for the live show.
Turner Studios
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Turner Studios Creative Director:
Paul MarkowskiRole: Turner Studios Creative Lead
Art Direction
Jason Johnson
Ryan McGriff
Designers:
William Pratt
Taylor Hill
Creative Agencies:
Soren West Agency
Pix Productions and Optimist
Luminous FX
World Stage
4Wall
Firehouse
CassidyRig
Earlybird Visual
Fabian Yeager
Eidetic Theatrical Resources and Madison Square Garden