TURNER UPFRONT

For Turner’s live Upfront show at Madison Square Garden, Turner Studios partnered with Atomic to collaborate on the graphics for their biggest ad presentation of the year. The Turner Upfront show featured dynamic stage design, with large LED screens and projections used to create immersive and interactive environments for the audience. The graphics used throughout the show were designed to showcase Turner's diverse portfolio of brands and properties, including popular television shows, sports programming, and digital media.

The “We Make Fans” concept was designed to showcase the company's commitment to creating immersive and innovative experiences for its fans, while also highlighting the diversity and breadth of its content offerings. By leveraging cutting-edge technologies and creative design, the graphics helped to bring Turner's vision to life and create an unforgettable experience for attendees along with network talent and special guest performer Snoop Dogg. After the graphics production, we were present onsite for rehearsals and the live show with Turner Studios to provide graphics support for the live show.

Turner Studios

  • Turner Studios Creative Director:
    Paul Markowski

    Role: Turner Studios Creative Lead

    Art Direction
    Jason Johnson
    Ryan McGriff

    Designers:
    William Pratt
    Taylor Hill

    Creative Agencies:
    Soren West Agency
    Pix Productions and Optimist
    Luminous FX
    World Stage
    4Wall
    Firehouse
    CassidyRig
    Earlybird Visual
    Fabian Yeager
    Eidetic Theatrical Resources and Madison Square Garden

Previous
Previous

WarnerMedia Motion Toolkit

Next
Next

FedEx Brand Rearticulation