TROLLING THE
INternet
We wanted to shake up the social landscape for Trolls World Tour. The musical movie had a huge fanbase from the fist installment of the franchise, and we wanted to appeal to their GenZ sensibilities by channeling nineties neon and the anti-design anarchy of the early internet.
We pulled inspiration from old video games, Lisa Frank, and rainbow lights to establish a look and feel that was ownable to the Trolls, concepting a three phase creative rollout that included hundreds of pieces of social content.
Dreamworks / Trolls World Tour
Fullscreen
