GAME SHOW
HP asked Fullscreen to provide influencer-based ideas and O&O content streams around the relaunch of Omen, their high-end gaming laptop. Our ask was to emphasize the work + play specs of the laptop by making gaming more accessible, working off of Weiden + Kennedy’s “Optimal Human” campaign. As a result of this pitch, HP partnered with Fullscreen to create a high-production gaming competition series.
