This short-form documentary series shows the real ways that FedEx helps small businesses. “Respect the Hustle” focuses on business owners who are using the shipping giant to grow their companies and connect with customers, telling their stories in their own words.

We selected FedEx clients, conducted interviews, and filmed across the country during the pandemic for guerilla-style shoots with a tiny crew (even art directing remotely) to capture these entrepreneurs in their natural environment. Though the props were authentic, we ensured that each frame felt like FedEx through the use of color and split screens.

This small campaign has grown into a long-term anthem for FedEx, giving exposure to many more small businesses over the past few years.

FEDEX
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