SATURDAY NIGHT LIGHTS

For this premium brand exploration for Big10. our goal was to create graphics that capture the energy, passion, and grit of football, while keeping viewers glued to their screens.

We started by deconstructing the elements that make football such an intense and exciting sport. Using football pads, leather balls, scuffed plastic, moving cloth, and gritty metals, we created abstract textures that embody the spirit of the game. We combined these 3D textures with bold team colors and dense typography to create graphics that jump out of the screen.

We hid the letter "x" in our compositions as a nod to the BIG10 conference, and layered our graphics with foggy glass to give viewers a sense of the sweat and intensity of the game from the perspective of the people behind the cameras, bringing the excitement of college football to life.

NBC / BIG10
Compadre