HOLIDAY OUTFITS
ON DEMAND

Our research around the holidays determined (surprise!) that it can be a season of stress for Millennials. Stitch Fix is a stylist subscription service, so their pre-selected outfits are a perfect remedy for the crowded to-do list around the holiday party circuit.

Our “Keep Your Cool” campaign strategy spoke to the personalization of the Stitch Fix service, leaning into the humor in situations that our target audience typically encounters over the holidays while positioning Stitch Fix as the solution to relatable problems. We focused on how clothing makes you feel, and kept layouts bright and optimistic. Stitch Fix worked with our talent recommendations to bring these ideas to life to reclaim the holidays.

Stitch Fix
Fullscreen