HIT IT OUT OF THE PARK

Developing the look and feel for MLB Opening Day on ESPN was a home run project for a lifelong Braves fan. We looked at references outside of traditional sports graphics, leaning into the joy and humor inherent to the sport of baseball. Fast-paced, cartoon-inspired typography, custom illustration, and gif-like animation gave Opening Day an exciting look that stood out on the screen for both broadcast and social executions. Graphics were accompanied by playful VFX tracked and composited into the scene for an interactive look.

Compadre
ESPN