Red bull gives
you FILMS

For the launch of RedBull Films, the OG energy drink company came to us for strategic creative recommendations for their new channel. We created a new logo for the vertical that we call the “bull’s eye”, which is meant to signify the brand’s shift in focus to visual content creation.

The packaging is full of movement, with shifting textures overlaying adventure-packed footage and circular shapes. The brand colors of red and yellow are used with the addition of natural blues and browns to complement the extreme footage captured in scenic natural locations.

RedBull Films
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