CHOOSE EXCELLENCE

I had the opportunity to concept, direct, and design an elevated brand expression for IHG Hotels and Resorts, in addition to connecting and directing projection mapping on NYC’s Helmsley Building. Our primary challenge was giving equal weight to the many brands in IHG’s portfolio, showing that they are each a part of their new rewards program.

In a world where personalization is key, IHG’s array of options empowers guests to tailor each stay to their own unique preferences, transforming their visit into a memorable journey. No matter which property you choose, IHG’s commitment to excellence means that every experience is defined by the highest standards of hospitality.

Creative Direction / Pitch

IHG Hotels and Resorts
Compadre