CULT OF PERSONALITY

Netflix came to Fullscreen for a full social content pitch for this film, which exposes the founder of Bikram yoga as a sexual predator. Considering the sensitivity and serious nature of the film’s premise, we created concepts for social content streams focusing on empowering women and the survivors of abuse as well as the dichotomy between yogi and predator. The graphic elements, such as steam and sweat, relate to the practice of hot yoga while creating a sense of unease.

Netflix
Fullscreen