For this Amazon Prime integrated marketing campaign, we brought their biggest show to date to the doorsteps of millions, designing five realm-themed boxes for The Rings of Power that shipped to homes nationwide. We collaborated with Compadre to design boxes that were created to look as if they were made in-world, with easter egg details for eagle-eyed fans to decipher clues about the new characters and their environments.

We brought all boxes to life in three dimensional detail, and rendered the designs to bring them back into 3D as flattened box wraps to get a good representation of what they would look like at your door before sending them to the printer.

The campaign generated over 180m+ impressions for Amazon’s first full-box brand takeover, and the initial rollout was expanded to include additional sizes by their internal team.

We also designed brand collateral around other Amazon consumer touchpoints, working closely with their creative team on Rings of Power themed layouts for the Amazon storefront and wrapped Prime Delivery vans.

Amazon Prime
The Lord of the Rings: The Rings of Power
Compadre

Press:
Collider
Temple of Geek
Marketing Brew
GiantFreakin Robot